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> Altela Management Profile

Altela was founded in February of 2005 with the original intent of managing the copious amount of water that occurs with oil extraction. Co-founders Matthew Bruff, Esq., with his water law and business background; and Ned Godshall, PhD, a serial entrepreneur with several start-ups under his belt- created an under-50-employee privately-owned and equity-backed company.

Matthew J. Bruff, Chief Executive Officer:
Matthew co-founded Altela in 2004, a water desalination company with offices in New Mexico, Colorado and Pennsylvania. Altela’s core market is the generation of clean water from the oil and gas industry’s primary waste product: produced water and frac water. He leads the company’s business development, environmental permitting, regulatory compliance, and intellectual property activities.

Matthew has over 17 years of experience in both the natural resource and technology industries and has acquired many precedent-setting legal and regulatory permits across the United States with respect to the treatment and beneficial re-use of oil and gas industry wastewater. Prior to co-founding Altela, Matthew was a shareholder with an AV-rated law firm specializing in environmental and natural resource law, utility law, and real property law. He managed the firm’s water rights transaction practice group representing major Fortune 100 companies, institutions, and other public and private clients in water rights and related natural resource matters. Matthew began his career working with Sandia National Laboratories in its Technology Transfer and Commercialization Center, where he assisted entrepreneurs commercializing new technology.

Matthew received his law degree from the University of New Mexico School of Law. He received his Masters in Business Administration in Economics, Environment, and Policy as well as his Bachelors in Business Administration in Finance and International Management from the Robert O. Anderson School of Management at the University of New Mexico.

Steve Grieggs, General Manager:
Steve came to Altela in 2011 as a high-performance, results oriented management professional with experience in process improvement, industrial maintenance and controls, and extensive work in the field both domestic and international. Steve has been instrumental in the successful start-ups of Altela’s Marcellus Water Treatment Plants and other Module installations.

His extensive career with Intel spanned over two decades as an Operations Manager, Supervisor or Technical lead of Semiconductor manufacturing, with responsibilities of overseeing the Safety, Quality and day to day work load and priority assignments for up to forty facility technicians across functional areas. His hands-on manufacturing management experience includes utilizing 5’s and Six Sigma, Instructor for Lean principles, Seven Step and Kaizan facilitation, Team Leadership, and High Precision Maintenance.

In addition to abiding by sound production principles, additional areas of responsibility included Shift Safety Committee Leader, Central Safety Committee member, Behavioral Safety Audit Team Coordinator, ISO 9000 Audit Team member, Accident Review Board member, SCBA (Self Contained Breathing Apparatus) trainer, Shift Training Steward, WIP (Work in Process) Management Team member, Team Culture and Vision Team Champion, Communication Monitoring Team Facilitator and Staff Recruiter and interviewer.

Steve received Industrial, Technical and Trade education including HVAC trade school, has a GB98 New Mexico Contractors License, IR Scan level, Allen Bradley PLC level 1,2,3, Refrigerant Certification, and Nace Level 1,2,3 Corrosion and chemical treatment.

Shelley Barratt, Director, Human Resources:
Shelley joined Altela in 2007, and her work encompasses Human Resource Management in a growing water desalination technology manufacturing environment effectively overseeing strategic development, compliance, employee relations, workforce planning, recruiting and hiring, benefits and corporate culture for a team of 20-50 employees. Shelley assists the company overall as part of the management team in areas such as Strategic Executive Business Administration, Communications, Marketing and Sales, Operations and overall ongoing activities.

Shelley encompasses a mix of qualitative/quantitative know-how and over 15 years of experience in Business Administration including Human Resources for a broad variety of businesses. Prior to working at Altela, Shelley was co-owner and in charge of new accounts at, an internet marketing and website design company, growing the business clientele more than 50%. At PCA Skin, she managed international accounts in over 50 countries, increased sales by over 25%, analyzed markets for product entry, and exhibited at medical and esthetic trade shows all over the country. Shelley’s career in the high-tech world took off with start-up companies in the Silicon Valley during the ‘dot-com boom’ where she discovered and became a proponent of competitive corporate culture with recruiting for Boeing Satellite Systems and administration at Bridgewave Communications. Interrelations here included acting as inside liaison to management teams and engineers and outside liaison to vendors, suppliers, and customers, coordinating special events and managing facilities issues and special projects.

Higher education over the years is comprised of Certification in Human Resource Management at the Anderson School’s Management Development Center, and liberal arts studies at De Anza College and the University of New Mexico. She has been a member of SHRM, HRMA NM, and has completed Ethics and Auditing workshops. Shelley also moonlights as a writer and musician.

Steve Swanson, Altela Director and Board Chairman
Matthew J. Bruff, Altela Director
Kevin Murphy, Altela Director
Kristin Peseau, Altela Director
Thomas Stephenson, Altela Director

Ned A. Godshall, Altela Co-founder:
Ned co-founded Altela in 2004 and was both President & CEO, and Director, through 2013 and 2014 respectively. The company has become what it is today in no short measure due to Ned's leadership and vision. He is a serial entrepreneur who founded and led four high-tech start-up companies since leaving Sandia National Laboratories in 1994. With extensive experience in venture-backed start-up and development-stage companies, both as an investor and founder, he first negotiated seed-round financing with venture capital firms and established the accounting, payroll, budgeting, tax, project management, IP, and corporate legal systems before leading these companies in their development and growth phases.

Prior to co-founding Altela, Ned’s most recent for-profit efforts were in the ‘clean-tech’ space: the hydrogen economy (MesoFuel, Inc.) and photovoltaic solar cells (Advent Solar, Inc.). MesoFuel developed a new product for hydrogen fuel cells, and was sold to an international company less than two years after he founded it in 2002. He then became a Director and Chairman of the Board of Advent Solar, which completed two successful rounds of venture capital investment totaling $38 million during his tenure as Chairman. He has served on numerous civic and non-profit Boards, including being named the 2011 Chairman of the University of New Mexico Anderson Business School's Foundation Board, and is a Leadership New Mexico alumnus.

Ned received his Ph.D. and M.S. degrees in Materials Science and Engineering from Stanford University, his MBA from the University of New Mexico, and his B.S. in Materials Engineering from Drexel University.